Unboxing the Awesome Socks Club: What to Expect in Your First Month

Here’s exactly what to expect when you unbox your first pair of Awesome Socks. | By Aly Krajewski

Why did no one tell me that as I got older, mail days would become less exciting? I almost dread my trips to the front porch when I get home, knowing a bill or a piece of spam will likely be waiting for me, almost taunting me with the exact opposite of what a surprise should feel like. Lucky for me, though, I signed myself up for a mystery sock subscription service just before I started working at Good Store. And when my small, unassuming package arrived in my mailbox—no fanfare, no neon tape, just a lightly cushioned envelope—I was not prepared for how it felt the first time. Because subscribing to the Awesome Socks Club is less about buying socks and more like adopting a tiny monthly family of delightful little foot friends. 

Step One: The Arrival

Your first month begins with a moment almost every subscriber remembers: spotting the mailer with your name on it. Unlike Amazon boxes that make you guess what freak late-night impulse buy just showed up, this package feels a bit more intentional, like someone quietly left joy in your mailbox. Inside, the socks are wrapped neatly (no extra fluff, because honestly, the design is the fluff), encased in recyclable packaging that is equal parts educational and fun.

You may feel a brief flash of kid-on-Christmas-morning energy as you peek inside. This is normal, and you have nothing to fear. There are no spoilers: you don’t know the design ahead of time, and that’s the point. The mystery is built into the experience. 

Step Two: First Impressions

Pulling out that first pair, you might pause. Who designed these? What’s the story? The Awesome Socks Club works with new independent artists every month, giving them a canvas that literally walks the world. 

Maybe the pattern is bold. Maybe it’s playful, maybe it’s abstract, maybe it’s bizarre (but in a good way). There’s always a story behind it. You don’t only get socks; you get a tiny piece of someone’s creative universe. In contrast with plain pairs we all have shoved into drawers somewhere, these really feel alive! Like a collage of color waiting to animate your feet. And quality matters, too. The blend of cotton, nylon, and lycra means they’re not going to sag or wear out after a weekend. 

Step Three: The Reveal

Once you’ve held them, you inevitably will have to put them on. This is where the club really feels personal for me. There’s something surprisingly powerful about drawing socks over your feet and feeling a little spark, even if it’s just internal. I remember slipping on my first pair and immediately thinking, Okay, these are both ridiculous looking and super comfy. It elevated my outfit, changed how I stood, how I walked, and how I felt. 

They’re fun under dress pants. They’re even more fun with sneakers. And the designs become conversation starters. Someone once told me they got compliments every single day the week they wore theirs. Seriously, socks as a social catalyst? Absolutely!

Step Four: What the Subscription Means

But let’s talk about why this feels different from any other subscription service. A lot of monthly boxes target convenience or trends. The Awesome Socks Club hits different because there’s a cause woven into each pair’s DNA: 100% of the profits go to maternal healthcare, specifically to maintaining the Maternal Center of Excellence in Sierra Leone through Partners In Health.

Every month, not only do you get a new piece of art for your feet, but you’re part of a movement to address medical injustice halfway across the globe. It’s rare that something as everyday as socks can make you feel connected to folks you’ve never met, from artists who dreamed up the patterns to the patients who benefit from improved healthcare. I love the connections that this club puts me in touch with all around the world.

Step Five: Anticipation for Next Month

Once that first pair is in your drawer, something interesting may happen: you might start to look forward to the next one. You check your mailbox with a sly grin. You wonder who the next artist will be. You find yourself almost planning outfits around socks… not the other way around. That’s the subtle surprise factor the Awesome Socks Club delivers. 

So yes, this isn’t only about socks. It’s about supporting artists and causes in a way that feels genuinely, joyfully good. And if you’ve ever underestimated the power of a great pair of socks, this subscription might just make you rethink everything that goes on your feet. 

Welcome to the club! Here’s to enjoying your next trip to your mailbox.