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Decreasing World Suck Since 2012
Foundation to Decrease World Suck
About the Foundation to Decrease World Suck
The Foundation to Decrease World Suck (FTDWS) is a nonprofit organization founded by Hank and John Green. The FTDWS raises funds primarily through a large community of small donors and partners with highly effective, evidence-based organizations to support work in global health, education, poverty reduction, and environmental protection. Since 2012, the FTDWS has made grants of more than $17 million to dozens of charities.
FTDWS x Good Store
The Foundation to Decrease World Suck (FTDWS) owns the intellectual property behind the Good Store brand and its product lines, helping ensure the mission and charitable focus remain central over time. Good Store is operated by DFTBA, which manages day-to-day operations, production, and fulfillment. As part of this relationship, DFTBA pays a 16% royalty on Good Store revenue to FTDWS. The Foundation then makes grants to the charitable organizations featured across the Good Store website and marketing campaigns.
About the Foundation to Decrease World Suck
The Foundation to Decrease World Suck (FTDWS) is a nonprofit organization founded by Hank and John Green. The FTDWS raises funds primarily through a large community of small donors and partners with highly effective, evidence-based organizations to support work in global health, education, poverty reduction, and environmental protection. Since 2012, the FTDWS has made grants of more than $17 million to dozens of charities.
FTDWS x Good Store
The Foundation to Decrease World Suck (FTDWS) owns the intellectual property behind the Good Store brand and its product lines, helping ensure the mission and charitable focus remain central over time. Good Store is operated by DFTBA, which manages day-to-day operations, production, and fulfillment. As part of this relationship, DFTBA pays a 16% royalty on Good Store revenue to FTDWS. The Foundation then makes grants to the charitable organizations featured across the Good Store website and marketing campaigns.
100% Profit to Charity
Good Store exists to fuel high-impact charitable work. We sell quality goods that enrich everyday life, and we donate all of the profits. Funds flow in two ways:
- Monthly royalty to FTDWS (16% of revenue): Each month, DFTBA pays a 16% royalty on Good Store product revenue to the Foundation to Decrease World Suck. After minimal direct administrative costs, FTDWS grants those funds to Good Store’s charitable partners — currently Partners In Health and Coral Reef Alliance.
- Year-end profit donation from DFTBA: At the end of each fiscal year, DFTBA donates Good Store’s operating profits* directly to the charitable partner associated with each product line.
*Operating Profit is the purchase price of Good Store products, minus promotions & discounts, cost of goods sold, order fulfillment, shipping, marketing and general and administrative expenses directly related to operating Good Store. DFTBA retains a cash operating reserve to ensure business continuity and cover any taxes or debt service, as applicable.
Learn More
For more information, visit The Foundation to Decrease World Suck website.