Keats & Co: Tastes Great, Does Better

How your cup of coffee helps fight Tuberculosis around the world | By Malikai Smith

It's no big secret how I feel about coffee. I've said it before, and I'll say it again—likely an annoying number of times. Coffee is one of my greatest pleasures in life.

My wife, for all of her many amazing qualities, does not like or drink coffee. I can't wrap my head around it, but that's the long and short of it. Her family recently visited us, and one of my favorite parts of each day was the early-morning gathering in the living room for some light conversation and heavy coffee drinking. Coffee is good at bringing people together and helping us connect.

That's what we're talking about today: how Keats & Co Coffee makes a heck of a cup of joe and a heck of a difference.

Coffee That Gives Back

One hundred percent of profits generated by Keats & Co Coffee go to Partners In Health and their incredible work in the treatment of tuberculosis.

Tuberculosis (TB) is one of the most common and deadliest infectious diseases in the world, despite being highly treatable and preventable. The reason for that is as simple as it is ugly: TB is the scourge of the underserved.

Those living in rural, hard-to-reach, and financially underprivileged communities are often the ones most heavily affected. How many millions of people in this world are simply victims of circumstance? Too many.

All of our circumstances vary, and the severity of outcomes often shares a direct relationship with circumstance. It simply isn't right that someone born in Lesotho shouldn't have the same fighting chance against TB as someone born elsewhere, especially in a world where prevention and treatment are both effective and accessible.

The Work of Partners In Health

Partners In Health was founded in 1987 as a means of addressing some of this global inequity.

The organization began in Haiti with the purpose of delivering high-quality care to people fighting HIV/AIDS in rural communities. Since then, its reach has expanded to include initiatives like the Tuberculosis Project in Lesotho and the Maternal Center of Excellence in Sierra Leone. Those are just the projects that Good Store is directly involved with.

Their impact extends far beyond these programs, and opportunities to support their work aren't limited to the avenues that run through Good Store.

Health Is a Human Right

The foundation of the Partners In Health movement rests on one simple belief: health is a human right, not a privilege. That's not exactly a radical idea, right? I think it's a belief most of us share.

Partners In Health simply decided to put their money where most of our mouths are. God bless 'em. And with Keats & Co Coffee, joining that effort can be as easy as clicking, ordering, brewing, and enjoying.

Just when you thought coffee couldn't get any better, the bar has been raised yet again.