With Gratitude: Looking Back on a Year of Good

From grand openings to continued behind-the-scenes work with our charity partners, we’ve got plenty to be grateful for this year | By Aly Krajewski, Good Store Art Director

To parrot the ever-real cliché, I feel like I blinked, and suddenly we’re five weeks away from the end of 2025. How that happens every year, I’ll probably never know; it seems like only yesterday we were gearing up for another year of Good Store work and looking forward to the upcoming ways we could support our charitable partners. I’m very happy to use this blog post as a way to let you all know about some of the great takeaways and successes that we’ve celebrated in 2025—all in part thanks to Good Store customers like you. So far, we’ve been able to contribute over $11 million in total donations, proving that your continued support can make some amazing things happen. Here’s a few ways you’ve helped:

Awesome Socks: How a Silly Sock Subscription Helped Fund a Maternal Center of Excellence

One of the most powerful wins your Awesome Socks Club subscriptions helped support this year was the continued progress of the Maternal Center of Excellence (MCOE) in Kono, Sierra Leone. Partners In Health has long been committed to changing maternal health outcomes in a country where women face a 1 in 74 lifetime risk of dying in childbirth. The center’s ribbon cutting this past October marked the opening of a facility built to rewrite that statistic. With 120 inpatient beds, dedicated operating theaters, and the district’s first neonatal intensive care unit, the MCOE is redefining what high-quality care looks like for thousands of mothers and newborns. Your monthly subscriptions to the Awesome Socks Club helped ensure the center opened fully staffed, supplied, and ready to deliver lifesaving care from day one.

And the impact is already visible! Across PIH-supported facilities in the region, the number of mothers receiving care has risen by more than 70%, and last year alone, over 3,000 women delivered their babies at Koidu Government Hospital and the nearby Wellbody Clinic. More than 1,000 infants received specialized care in the special care baby unit; newborns who might not have survived without advanced support. The Awesome Socks Club may deliver joyful, cozy designs each month, but its true impact is measured in safer pregnancies, stronger families, and a future where preventable maternal deaths are, finally, preventable everywhere.

Keats & Co: Continued Wins Towards Eradicating Tuberculosis

Though tuberculosis remains one of the world’s leading infectious diseases, it’s also one of the most preventable. Yet the burden disproportionately falls on some of the world’s most vulnerable communities. That’s why, under the banner of Keats & Co, we channel all profits from our premium coffee and loose leaf tea lines directly into Partners In Health’s community-led fight against TB. PIH’s model is rooted in equity: trained community health workers deliver vital medications, support treatment adherence, and identify cases early in the home. Their partnership with the endTB project has been groundbreaking, pioneering shorter, all-oral treatment regimens using powerful new drugs like bedaquiline and delamanid, freeing patients from painful injections and weeks of hospitalization.

When Good Store Co-founder John traveled to the Philippines in October, he witnessed firsthand how your contributions are translating into real-world impact. On Guimaras Island, free screening and treatment programs were underway, and medical teams were making TB care accessible for anyone who needed it. But the ripple effects of your support reach far beyond the Philippines. In places like Lesotho (among the highest TB‐burden countries in the world), PIH has established community-based MDR-TB (multi-drug resistant) treatment that pairs biomedical innovation with deep social care. In Lesotho, PIH-supported clinics deliver holistic support, including home visits, nutritional aid, and psychosocial accompaniment, resulting in some of the highest cure rates seen globally. 

Because of your support through Keats & Co, we’re investing in a future where tuberculosis is no longer a death sentence. Every cup you enjoy helps strengthen health systems in the places that need it most. Your kindness doesn’t only fuel your morning—it fuels hope.

EcoGeek: Keeping Your Home Clean and Helping the Planet, Too

A recent addition to the Good Store product family this year was EcoGeek: a non-toxic and scientifically curated approach to home cleaning products, with all profits benefitting the Coral Reef Alliance. This partnership has allowed us to donate significant dollars towards coral reef restoration and preservation in the Maui Watershed Restoration Project. 

In 2025, your purchases helped protect one of the most ecologically significant reefs in Hawaiʻi: the Olowalu Reef, an 812-acre “Hope Spot” and one of Maui’s most resilient coral systems. Despite generations of pressure from runoff, sedimentation, and warming oceans, Olowalu continues to rebound, seeding nearby reefs and sustaining local communities. With support from Good Store customers like you, the Coral Reef Alliance and our partners at Kīpuka Olowalu pushed forward an ambitious watershed restoration project designed to heal the land so the reef can thrive. Throughout the year, teams restored native riparian zones, planted species grown right in the KO nursery, and installed science-based monitoring tools to track how storms reshape the stream corridor that feeds the reef. Each effort—each planted seedling, each data point—brings Maui one step closer to cleaner water and a stronger, more resilient coastal ecosystem.

Thanks to your contributions, this was also a year of deeper community collaboration and capacity-building on the island. Kīpuka Olowalu convened regional conservation partners for a major community meeting, sharing hard-earned lessons and aligning strategies across Maui’s watershed network. Weekly monitoring of the stream and loʻi kalo captured critical water-quality data through four major storm events, helping teams adapt restoration strategies in real time. And this spring, KO staff received hands-on training in streambank monitoring and nutrient testing—culminating in the installation of a real-time water-quality station with the University of Hawaiʻi that will support research and education for years to come. Because of you, a place that protects so much life is now being protected in return.

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While the work of our partners will continue long after 2025 wraps up, I’m so proud to look back at all that’s been accomplished thus far. Through your purchases of Good Store products, you help make our world a better place, and that’s a pretty wonderful thing. Since Giving Tuesday is coming up next week, we encourage you to keep the spirit of the holiday alive and make a donation directly to any of our charity partners:

Partners In Health

• Donate to support the continued efforts of the Maternal Center of Excellence in Sierra Leone here: MCOE
• Donate to support the continued efforts of tuberculosis treatment and eradication here:  TB

Coral Reef Alliance

• Donate to support the continued efforts of the Maui Watershed Restoration Project here: Coral Reef Alliance