The Impact Good Store Customers Create

Your Good Store purchases have a positive impact on the world | By Kelly McGilvery

One of the things that sets Good Store apart from its competitors in the online marketplace is that 100% of our profits go to charity. In fact, since the launch of the Awesome Socks Club in 2019, Good Store has donated over $13 million to high-impact organizations. As of July 1, in the year 2026 alone, your purchases have sent $1,417,834 to charity—specifically to the Coral Reef Alliance, the Maternal Center of Excellence in Sierra Leone, and tuberculosis testing and treatment in Lesotho. In 2025, $2,478,330 went to those organizations through Good Store purchases made by people like you. 

The profits from EcoGeek products go to the Coral Reef Alliance and their Maui Watershed Restoration Project. Profits from Sun Basin Soap and Awesome Socks Club go to the Maternal Center of Excellence in Sierra Leone (overseen by Partners In Health). Keats & Co profits go to another Partners In Health project, TB testing and treatment in Lesotho. Without further ado, here are some updates on what these organizations have been able to accomplish with your help.

Coral Reef Alliance 

The Coral Reef Alliance shared some of its accomplishments throughout 2025 in a recent blog post. Their work covers a number of frontiers: capturing data on pre-restoration water-quality baselines to offer a scientific basis for Indigenous systems like taro fields and fishponds; removed invasive species and planted or seeded native plants to restore coastal habitat across Moloka’i and Maui. They also encouraged community leadership by: supporting local organizations with training, coordinating site visits, welcoming new partners, and cultivating mutual responsibility and shared stewardship.

Maternal Center of Excellence

The Maternal Center of Excellence, on the campus of the Koidu Government Hospital (supported by Partners in Health) opened its neonatal intensive care unit on February 14 - the first NICU in Sierra Leone. Some of the upgrades include: expanded capacity - there were 48 beds in the previous maternity ward, and there are 120 now at the MCOE and 39 in the NICU; incubators, or infant warmers; separate rooms for babies born at KGH and those referred from elsewhere; dedicated beds for mothers, located in the same building as the NICU. Mothers receive three nutritious meals per day and have access to clean water dispensers to support their hydration. Staff support the mothers and advise them on care and nutrition. Between the NICU’s opening on February 14 and May 1, 228 babies were admitted to the NICU, on pace to exceed the previous year’s volume of babies treated.

Find out more about the NICU at the MCOE: Watch John’s vlog about visiting the MCOE. 

Tuberculosis Treatment in Lesotho

Partners in Health has been working to eliminate tuberculosis (TB) for more than three decades. Their work in Lesotho to test and treat TB is what we work to support with the profits of Keats & Co teas and coffees. We continue to expand our line of products to fund this initiative: stay tuned for an announcement about our launch of an Espresso Roast this month!

“Never doubt that a small group of thoughtful, committed, citizens can change the world. Indeed, it is the only thing that ever has.” - Margaret Mead