Founders of Good Store

John and Hank Green

Good Store makes everyday shopping a force for good—funding meaningful causes with every purchase. We have already donated more than $10 million to charity, and we’re just getting started.
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Why We're Here

Why did Hank & John start Good Store?

In 2019, Hank and John Green were at a crossroads. They were among the first wave of professional YouTubers, co-founded Complexly (an educational video studio), wrote several bestselling novels, and launched DFTBA, a creator-driven merchandising company—yet they still felt unfulfilled. Both of them agreed that making more money no longer motivated them, so they decided to start a business where all profits could be directed to charity, allowing people to do good through everyday purchases.

100% Profit to Charity

Hank & John's Goals

There is a lot of injustice in this world and looking it in the face is overwhelming. This is why Good Store is trying to make it easier for people to contribute to positive change through small, everyday actions. By purchasing everyday products, you make it possible for us to channel that money into the causes that need it most. They aim to continue growing Good Store’s impact, building on the over $10 million already donated to charity.

Where the Money is Going

Charities We Support

Charities We Support

Partners In Health - Sierra Leone

100% of the profits from Sun Basin Soap and the Awesome Socks Club go to Partners In Health—specifically to support the construction of the Maternal Center of Excellence in Sierra Leone. This hospital will help Partners In Health provide world-class medical care to mothers and children in a region with one of the highest maternal mortality rates in the world
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Charities We Support

Partners In Health - Lesotho

100% of the profits from Keats & Co go to Partners In Health to support their Tuberculosis Project in Lesotho. Tuberculosis is the world’s deadliest infectious disease—yet it is entirely preventable. That’s why Partners In Health is working to secure long-term funding for tuberculosis testing and treatment in one of the regions most affected by the disease.
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Charities We Support

Coral Reef Alliance

100% of profits from EcoGeek purchases go to the Coral Reef Alliance—specifically the Maui Watershed Restoration project. The Coral Reef Alliance tackles the complexity of coral reef die-offs by working both in and out of the water. The Maui Watershed Restoration project is a land-based project aimed at reducing sediment runoff that blocks sunlight from reaching the coral reefs of Hawai'i.
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See Our Donation History

Not Just Another Good Store

Why We Built This

Shop All Products

Awesome Socks Club

The OG subscription that got this party started.
Wear Awesome Socks

Keats & Co

High quality tea and coffee brought to you with care.
Sip and Savor

Sun Basin Soap

Luxurious soap with intriguing scents.
Try a Better Clean

EcoGeek

The best cleaning products for the eco-conscious home.
Geek Out